Privacy & Cookies

Our Policy

This document lays out how, in accordance with the Data Protection Act 1998, we will ensure that any information collected may be used.
Under the Data Protection Act 1998 you have the right to ask us to provide you with details on any personal information we may hold on you. This request must be submitted by in writing to:

Affinity Care Southwest Ltd, Floor 1, Prudential Buildings, 11-19 Wine Street, BS1 2PH
We are registered with the UK Information Commissioner under the Data Protection Act 1998


How we use information we collect

Affinity Care uses your information to help us understand your needs and interests and provide you with better services. Specifically, we use your information to communicate with you, to provide service and support and to update you on relevant services and benefits. Occasionally we may also use your information to contact you for market research regarding our products or services. We will always give you the opportunity to opt-out of market research and customer surveys.

Non-personal data is aggregated for reporting about Affinity Care’s website usability, performance, and effectiveness. It is used to improve the customer experience, usability and site content.


Who we share it with

Affinity Care will not sell, rent, or lease your personally identifiable information to any other party such as a business partner or a related third party company unless you have given permission to do so. Your permission will be requested when you submit your information.


Protection of your personal information

The personal information that you provide in connection with registering yourself as a user of Affinity Care services or e-Newsletters is classified as Personal Information.

We do not share visitor details with any 3rd parties.


Use of cookies

When you visit this Site, you can browse the Site and access information without revealing your identity. In order to improve our Site, we use “cookies” to track your visit. A cookie is a small amount of data that is transferred to your browser by a Web server and can only be read by the server that gave it to you. It functions as your identification card, and enables us to record your passwords, purchases, and preferences. It cannot be executed as code or deliver viruses.

Most browsers are initially set to accept cookies. You can set your browser to notify you when you receive a cookie, giving you the chance to decide whether to accept it.
For some Web pages that require an authorisation or login, cookies are not optional. Users choosing not to accept cookies will probably not be able to access those pages.
Those users using the candidate or client portal facility on this site will receive a cookie. The third party company, using a secure server, encrypts this cookie into an alias so no identifiable information is recorded although through the alias they can track if a user has visited this facility before. At no time is this information used other than in a statistical analysis of all users.

While Affinity Care uses cookies to track your visit to this web site, our Web servers automatically log the IP/Internet address of your computer, we do not generally use this information to identify you personally. However, if you expressly provide consent for Affinity Care to “remember” the unique identifier that you select when you register for various activities on the site, that unique identifier will be stored on a cookie on your computer, linked to your registration information, and your navigation path around the site will be tracked. We associate this data to understand how our site and services are being used so we can understand our customers and improve navigation around the site.


External sites

This web site may contain links to other sites. Please be aware that Affinity Care is not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every web site that collects personally identifiable information. This privacy statement applies solely to information collected by this Web site.



To comply with applicable UK laws, we reserve the right to disclose personal information to assist in operating our systems properly and to protect our customers and ourselves. We also reserve the right to disclose information to third parties where a complaint arises concerning the use of this web site.
Affinity Care reserves the right to modify this privacy policy from time to time.